Screen Recording Best Practices for SaaS Demos

Screen Recording Best Practices for SaaS Demos I can't tell you how many times I've heard founders say, "Our product is amazing, but our demo videos suck." Trust me, I get it. You've built something incredible, but when it comes to showing it off in a screen recording, everything falls apart. The mouse cursor goes rogue, you forget your own password, and somehow you end up typing "localhost:300" instead of "localhost:3000" for the third time. Here's the truth: I've worked with over 50 SaaS companies in the past five years, and 90% of them were sabotaging their own success with terrible demo videos. Let me share what I've learned from helping companies across various industries and dozens of startups transform their demo game from cringe-worthy to conversion-driving. The $50K Mistake Most SaaS Companies Make I once worked with a Series A startup that was burning through $50K monthly on paid ads, driving traffic to a landing page with a 2-minute product demo. The conversion rate? A painful 0.8%. The product was solid. The market fit was there. But their demo video was a masterclass in how NOT to showcase software. Here's what they were doing wrong (and what 90% of SaaS companies get wrong): They were showing features, not solving problems. The demo started with "Here's our dashboard" instead of "Here's how Sarah, a marketing manager, saves 10 hours per week." They were typing like they had broken fingers. Every form field became an exercise in frustration as they backspaced through typos. They forgot about the story. It was just a random tour of features with no narrative thread. After we fixed their demo strategy (more on that below), their conversion rate jumped to 4.2% within six weeks. Same traffic, same product, completely different results. The Demo Framework That Actually